It seems that no matter where your profession lands up,the last yester-years have given an innumerable new technology thathelp you do your job faster, better, and without much hassle.
Just as new recipes are tried in the kitchen, likewise, the apparel industry has many recipes and cooking going on. That’s why we all can see revolutionary ideas and trend setters conveying messages now and then to the mass in their own style. Social media has become the LPG of this fashion industry [Okay..!! the comparison is odd, but it simply meets the taste ;)].
Social media marketing for fashion industry is no jargon. Since fashion is the world’s most engaging and easily understood language, social media is the mediator. The earlier popular form of social media was glossy pages of magazines and Of course..!!! the catwalk or ramp -as you may call it. Not that these socializing agents have vanished, it is still used but has become less efficacious for the audience.
Fashion industry is a business which alters its product frequently and social media marketing has introduced this business to myriad of potentials and convenient communication channels to engage with its core audience and customers. Social media marketing with its exceptional growth within the past decade has led to the development of online marketing companies and evolving brand strategies. It has become an engagement tool and not a sales or revenue generating tool for the apparel industry.
There are multiple blogs, videos, photos, etc., created by the customers with their own mix and match of styles, which gets posted on the social sites like Instagram, Pinterest, Twitter, Facebook, etc,. Some have managed to acquire thousands and even millions of fan following. Online marketing company Delhi are following fashion enthusiast’s channels, as they use social media to brand and rank any design or style. People follow these posts and account to gain insight for style they can buy or create themselves.This peer recommendation is more valuable and accessible than it used to be and it spreads rapidly -faster than the word of mouth.
Fashion industry is making use of social media to anticipate this kind of audience’s behaviour and customer feedback, which is real. It cannot be denied that many of us like to read the reviews of the product prior to its purchase. The impact that user generated reviews put on the brand is priceless. Unless and until the product is not recommended by fashion enthusiast’s or users, your brand has not been advertised yet.
The power of social media can be guessed from the fact that fashion brands are relying on online marketing company to directly engage customers and spread brand awareness. Social media has enabled people to have direct access to fashion from a phone screen. Even online shopping sites are investing heavily in the fashion industry as it brings them revenue and a massive response.
Online marketing industry Delhi conclude social media as the runway for apparel industry. From blogs to fashion shows to glossy magazines, social media marketing is covering end -to-end news when it comes to fashion and trend.